The Challenge

In BellMTS’ continued dedication to better enhance its brand, they have a strategic initiative in place to better develop their employees into brand champions that are able to drive revenue through referring sales and increase customer loyalty and customer service by helping BellMTS customers with issues they may be having.

BellMTS did not have the capacity or level of expertise on staff to develop a mobile solution, with minimum risk, and a tight deadline.

Client: BellMTS
Industry: Telecommunications
Company Location: Winnipeg, Canada

The Result

With a tight deadline of five weeks, BellMTS engaged IDFusion to build a mobile application for both iOS and Android that would meet the demands of their strategy. The mobile application, developed in partnership with the BellMTS team, empowers all BellMTS employees to become powerful brand champions.

When employees are with friends, family, and peers and an issue with their BellMTS wireless, internet, or TV service occurs, employees now have the power to help a BellMTS customer by using their mobile application to log an issue and have it escalated to a customer care representative to manage the issue in a timely manner.

For BellMTS employees that are in a similar situation and a competitor is having issues or if someone isn’t happy with their current service, BellMTS employees also have the power to refer a sale using the mobile application which would send a lead directly to a BellMTS sales rep to follow up on.

“The IDFusion team are so incredibly knowledgeable on how to create and launch mobile applications that within mere days they identified a number of risks and mitigation strategies to our original concept. One of the strategies helped avoid getting the app rejected from the App Store. I, without hesitation, recommend them for any and all online and app work, as their expertise and quality is noteworthy globally, in my opinion.”

Jerin Valel, Director of Digital, BellMTS